Consumer Durables Overview
In the last few years, Consumer spending on durables has also been on the rise owing to better products and increasing disposable income, specifically in developing countries like India. Multinational companies have garnered significant market share due to their superior product offerings at good prices. However, a few Indian companies are also trying hard to be in the competition and earn a respectable share in the consumer durables market.
Recent studies indicate that makers of consumer durables are shifting focus to entry-level products as recurrent price increases and economic slowdown have made consumers curb their expenses. This has added an additional pressure on such companies to bring in some premium features into entry level products to attract more consumers.
Consumers are increasingly price cautious and are buying only essential commodities while keeping high-end electronic shopping on hold. With such market dynamics and with competition increasing by the day, it has become absolutely necessary to have complete control of the distribution network, inventory throughput while balancing pricing corrections.
Botree completely understands this situation and is market ready with products which can cater to these requirements and help increase productivity. Our products are a reflection of the extensive knowledge we have gained with our regular interactions with the Distributor community. Our consultants have been on the field to strategically address the challenges faced by you!