The FMCG Industry is characterized by a well-established distribution network, low penetration levels, low operating cost, lower per capita consumption and intense competition between the organized and unorganized segments. A distinct feature of the FMCG industry is the presence of international players through their subsidiaries, which ensures innovative product launches in the market from their parent’s portfolio. It has a strong multi-national presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage.
Owing to the tight competition in this industry, Consumer products and retail companies face new challenges every day: rising costs, slow growth and technology-enabled shoppers to name a few. Achieving sustainable performance improvement requires innovative strategies, perspective and perseverance. FMCG is probably the most classic case of low margin and high volume business.
At Botree, we have had a very strong focus on this industry for more than 15 years and our products are a reflection of the extensive knowledge we have gained. Our experts work with leading FMCG companies to strategically address the challenges faced.
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