Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) selects Botree Software for Distribution Management Solution and Sales Force Automation

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) a leading food product marketing organisation is going to automate their distribution to get more visibility in the secondary sales, stock, claims, scheme spend, channels, beat, salesmen productivity, salesmen coverage and distributor service level.

Chennai, Tamil Nadu. – June 17, 2014 – Botree Software International Pvt. Ltd. today announced that GCMMF, India’s largest food product marketing organisation headquartered in Anand, Gujarat, has selected Botree Software for automating their pan India distribution network.

GCMMF is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as ‘AMUL’, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is an exclusive marketing organisation of ‘Amul’ and ‘Sagar’ branded products. It operates through 53 Sales Offices and has a dealer network of 6000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc.

“We selected Botree Software due to their extensive experience of more than 15 years in automation of distribution network, with the largest installed base of FMCG customers” said, GCMMF Sources.

“We are pleased that GCMMF has selected Botree Software as its partner for deploying our DMS and SFA solutions across its distribution network. GCMMF, in addition to licensing our software, has also entrusted us for deployment and post deployment service and support” said, Swaminathan, Head-Sales, Botree Software.

According to Botree Software Chief Executive Officer, Jayesh Pajwani, “Our partnership with GCMMF is a major milestone and further endorsement of our leadership position in FMCG distribution domain built over last 15 years. We are pleased that GCMMF has chosen Botree Software as a strategic partner in their growth strategy”.