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12 Dec

How good is a weekend for FMCG sales?

The sales strategy needs to predict the consumer’s daily demand and keep the weekly distribution cycle in sync with it. So, we looked at the trends at our partner grocery stores across India to bring to you the variation at the overall level. While it is common knowledge that weekends are when consumers shop, Saturday […]

  • December 12, 2021
  • Anubhav Pande