We’re thrilled to announce the launch of our latest product, the Botree Retailer App, empowering brands to uncover new revenue opportunities, optimize distribution costs, and elevate retailer experiences like never before. Say goodbye to traditional communication barriers and hello to seamless connectivity!  

In today’s ever-evolving retail business landscape, the significance of a robust supply chain management model cannot be overstated. The success of a business relies heavily on the efficiency of its sales operations, from production to distribution to sales. However, conventional supply chain approaches predominantly focus on optimizing distribution and sales processes, often sidelining retail customer experiences.

Retailers, who are positioned at the end of the sales funnel, serve as the primary interface between brands and consumers. According to recent statistics by Statista, as of 2022, ‘there are over 13 million grocery retailers, including traditional and modern stores. Traditional stores include kiranas, or corner shops, which account for a significant share of the retail market in the country.’

The Challenge

One of the primary challenges faced by brands is the lack of direct connectivity with retailers, especially within complex retail ecosystems like those found in India. Brands often depend solely on sales personnel to capture orders and convey brand messages to retailers. These conditions hinder transparency and significantly impact the brand’s ability to ensure that its retailers are maximizing the benefits offered. Without access to insights on retailer engagement and the performance of promotional schemes, brands struggle to accurately gauge the success of new product launches, identify market trends, and understand consumer preferences.

With the growing challenges, there is a need for a tool that enables brands to diversify communication channels, tap into retailer engagement data, and reduce their sole dependency on sales representatives to capture demand.

Presenting the Botree Retailer App 

The Next-Gen Mobile Application for Retailers

Designed to bridge the gap between brands, and retailers, the Botree Retailer App serves as an all-in-one solution in the modern retail landscape. The app revolutionizes retailer experiences by enabling the ease of self-ordering and direct communication.  

With its intuitive and user-friendly mobile interface, the app allows retailers to effortlessly place and track orders from multiple companies, access promotional schemes, check distributor stock positions and pricing details, track delivery status, view credit notes, and perform various other tasks—all with just a few taps. 

And what’s even better?

Retailers can do all these tasks at their convenience, anytime and anywhere.

As a result, retailers can capture market demand, ensure stock availability, and make smart purchase decisions. This enhanced convenience not only simplifies the retailer journey but also empowers brands with actionable insights and data, including retailer purchase patterns, in-app vs. direct orders, and more.

Leverage the benefits of direct connectivity to improve product awareness and build brand loyalty. Transform your traditional push-based distribution into a pull-based model, driven by digital innovation, and uncover new revenue opportunities. And not just that, with the Botree Retailer App, unlock the potential of rural markets and expand your retail market share through smart self-orders. 

Give Your Business the Botree Retailer App Advantage!   

Now take control of your business and drive growth through direct connectivity with retailers.

1.Streamline Brand Communication

• Facilitate seamless communication between you and your retailers, establishing meaningful connections and ultimately earning customer trust.  
• Maximize the success of new product launches, promotional schemes, and marketing campaigns by strategically promoting them to retailers, thus increasing product awareness.
• Collect feedback from retailers and conduct surveys to better understand your retailer’s needs and strengthen brand loyalty.

2. Boost Sales with the Ease to Self-Order

• Modernize your retailer journey with a unified platform offering a modern, convenient, and easy-to-use intuitive mobile application.   

• Boost customer retention by offering retailers the convenience to shop by categories, keywords, or brands, wishlist products, create or save frequently ordered lists, and place orders anytime, anywhere.    

• Equip retailers with complete visibility, including target achievements, credit notes, outstanding account statements, and reward points, empowering them to make informed purchase decisions.  

3. Nurture Stronger Retailer Relationships   

• Empower salespeople to strategically direct their marketing efforts with the flexibility of time and foster meaningful relationships with retailers.  

• Improve transparency by providing your retailers with complete visibility into available schemes, distributor pricing, stock availability, and the ability to view and track orders.   

• Keep your retailers informed and updated on successful order placements, product delivery status, and other relevant activities through smart notifications.  

4. Uncover New Revenue Opportunities and Market Share  

• Minimize stock-outs and missed opportunities by enabling your retailers to take control of their inventory management.  

• Expand your presence in rural markets and small kirana stores by empowering retailers to self-order, thus reducing reliance on sales representatives. 

• Optimize your business strategy using data analytics and enhance pull-based distribution by capturing demand through direct self-orders. 

5. Scale with Data-Driven Smart Business Decisions  

• Identify business gaps and market trends, mitigate scheme leakage, improve route planning, operational efficiency, and other key insights, and ultimately extend your reach to the end-consumer.  

• Fine-tune your business strategy by evaluating and analyzing the effectiveness of your marketing spend, scheme performance, loyalty programs, and other insights.  

• Gain access to Botree Insights comprehensive dashboards for in-depth analysis of retailer purchasing patterns, in-app vs. direct order comparison, order timing, and more, enabling a better understanding of retailer preferences.  

So, what are you waiting for?

Gain a competitive edge in the evolving retail landscape and meet the dynamic demands of modern consumers with the Botree Retailer App now.

Book Demo to learn more.