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How a Royal Canin Boosted Sales Growth Focusing Top-Performing Outlets → Download Case study

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How Botree AI Product Recommender with SOQ is Driving Smarter Field Sales

How Botree AI Product Recommender with SOQ is Driving Smarter

May 15, 2025 No Comments

Introducing the AI-Driven Product Recommender to Maximize Basket Size at Every Outlet

We are thrilled to introduce our latest innovation, the Product Recommender, designed to transform the way businesses optimize their product offerings and enhance sales productivity.

Insights from Top CPG Leaders

Will Agentic AI Disrupt Your RTM Strategy—or Supercharge It?

Discover how AI is transforming Route-to-Market (RTM) strategies—empowering sales teams with data-driven intelligence, not replacing them.

Meet the Panelists

Anandarup Basu

Senior Vice President & CIO, Usha International

A global IT leader with 20+ years of experience, Anandarup Basu has led digital transformation, cloud, and cybersecurity initiatives across regions—serving 20,000+ users while ensuring business-technology alignment and operational excellence.

Vasu T S

GTM Expert, Formerly with PVMI | Wrigley-Mars | Danone | GSK

Seasoned GTM and sales strategy leader with over three decades of diverse experience in FMCG, spanning across India and the broader Asian subcontinent. T. S. Vasu brings a strong track record of success in Route to Market design, Sales IT implementation, capability building, and business intelligence (BI)-driven insights.

Swaminathan - Senior Vice president of botree software

Swaminathan T

Senior Vice President, Product and Presales, Botree Software

With 20+ years in RTM tech, Swaminathan has led product innovations that power distribution and sales automation for India’s top brands. He brings deep market insight and tech acumen, making him the perfect voice to decode AI-led sales transformation.

Meet the Panelists

Anandarup Basu

Senior Vice President & CIO, Usha International

Formerly with Coca-Cola and Perfetti Van Melle, Anand brings deep expertise in sales-led IT transformation.

Vasu TS

GTM Expert | Former Associate Director, PVMI India

A seasoned advisor to leading CPG firms, Vasu specializes in bridging sales and technology.

Swaminathan S.

Senior Vice President, Product and Presales, Botree Software

Product and GTM leader driving AI innovation for India’s top CPG brands.

Register Now

To Transform Your Brand-Retailer Dynamics!

Why You Should Attend

Learn how to equip your sales teams with AI-powered decision support

See how AI improves sales call effectiveness, order quality, and outlet engagement

Hear real stories from leaders driving AI adoption in CPG

About Botree Software

Botree Software is a pioneer and leader in DMS, SFA, and Analytics solutions, empowering businesses across various verticals to achieve increased market share, revenue, and profits. With a legacy of over 25 years, the Botree Product and Insights ecosystem supports more than 60 blue-chip clients, over 100K distributors, 40K active salespeople, and more than 5M retail stores.

Trusted by Leading Companies

Weaving success stories for companies across diverse verticals.

With the help of Botree’s dedicated support, we identified and resolved unbilled outlets, making them profitable. We also streamlined the outlet onboarding process and added over 30,000+ new outlets.

How a Royal Canin Boosted Sales Growth Focusing Top-Performing Outlets → Download Case study

Featured

Insights from Top CPG Leaders

Will Agentic AI Disrupt Your RTM Strategy—or Supercharge It?

Discover how AI is transforming Route-to-Market (RTM) strategies—empowering sales teams with data-driven intelligence, not replacing them.

Register Now

Meet the Panelists

Anandarup Basu​

Vasu T S

Swaminathan T

Meet the Panelists

Anandarup Basu

Senior Vice President & CIO, Usha International

Formerly with Coca-Cola and Perfetti Van Melle, Anand brings deep expertise in sales-led IT transformation.

Vasu TS

GTM Expert | Former Associate Director, PVMI India

A seasoned advisor to leading CPG firms, Vasu specializes in bridging sales and technology.

Swaminathan S.

Senior Vice President, Product and Presales, Botree Software

Product and GTM leader driving AI innovation for India’s top CPG brands.

Register Now

To Transform Your Brand-Retailer Dynamics!

Why You Should Attend

Learn how to equip your sales teams with AI-powered decision support

See how AI improves sales call effectiveness, order quality, and outlet engagement

Hear real stories from leaders driving AI adoption in CPG

About Botree Software

Trusted by Leading Companies

Weaving success stories for companies across diverse verticals.

Sridhar Vaidhyanathan

Chief Operating Officer,MK Agrotech

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Anandarup Basu

Chief Operating Officer,
MK Agrotech