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Botree Software to Acquire Spoors: A Strategic Move to Expand Vertically and Strengthen Its Field Execution Stack

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August 12, 2025 No Comments

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Insights from Top CPG Leaders

RTM Reinvented: How to Win in Africa’s New FMCG Game

Discover how technology and digitally enabled RTM strategies are transforming Africa’s FMCG landscape — empowering brands to scale with retail execution excellence, control, and visibility.

Watch On-Demand

To Transform Your Brand–Retailer Dynamics!

Meet the Panelists

Evans Kwofie

Head of Marketing,
Procus Ghana

Evans is a dynamic marketing leader currently spearheading marketing at Procus Ghana Ltd. He brings strong expertise in customer marketing, business planning, negotiation, and market research. With a blend of strategic leadership and hands-on execution, Evans offers valuable insights into crafting agile marketing strategies suited to the needs of emerging markets.

Shenbagamoorthi J S

VP - Service Delivery,
Botree Software

Moorthi is a seasoned SaaS product and customer success expert who blends agile delivery with strategic innovation. With experience working for leading global companies like Royal Canin, Sweet Nutrition, and Unilever Ghana, Moorthi brings a strong understanding of on-ground brand challenges, market needs, and what it takes to deliver proven, scalable solutions in competitive, fast-moving environments.

Nidhish Mohanan

Head of International Sales,
Botree Software

As the Head of International Sales at Botree Software, Nidhish brings a powerful blend of technical expertise, on-ground FMCG experience, and go-to-market strategy. Having worked closely with leading global FMCG brands, he brings deep understanding of regional challenges and market dynamics—around scaling product-led growth and driving customer impact across Africa’s rapidly evolving landscape.

Akan Nsek

Managin Director, Amel International Services Ltd- Nigeria

A global IT leader with 20+ years of experience, Anandarup Basu has led digital transformation, cloud, and cybersecurity initiatives across regions—serving 20,000+ users while ensuring business-technology alignment and operational excellence.

Anandarup Basu

Senior Vice President & CIO, Usha International

Aravind N G

Head of Business Development, A-Z Corporation (Liberia)

Lokesh Chandankhede

Regional Head Sales & Marketing ( FMCG/DAIRY) Golden Africa (Ghana)

Sidik Rashid

ERP systems & IT manager, Mzuri Sweets Ltd (Kenya)

Seasoned GTM and sales strategy leader with over three decades of diverse experience in FMCG, spanning across India and the broader Asian subcontinent. T. S. Vasu brings a strong track record of success in Route to Market design, Sales IT implementation, capability building, and business intelligence (BI)-driven insights.

Why You Should Attend

Master Africa’s new distribution reality — learn how leading brands are solving distributor visibility challenges and scaling with streamlined operations.

Discover how offline-first, mobile-native tools and AI-driven SFA platforms solve rural execution, scheme fraud, and coverage gaps.

Learn how to design your RTM roadmap that fits Africa’s infrastructure, budgets, languages, and compliance needs for faster wins.

About Botree Software

Botree Software is a pioneer and leader in DMS, SFA, and Analytics solutions, empowering businesses across various verticals to achieve increased market share, revenue, and profits. With a legacy of over 25 years, the Botree Product and Insights ecosystem supports more than 60 blue-chip clients, over 100K distributors, 40K active salespeople, and more than 5M retail stores.

Trusted by Leading Companies

Weaving Success Stories for Leading Companies Across Countries

Botree Software has been a reliable SFA partner, delivering a high-quality platform that has significantly streamlined our field operations. Their customer support is prompt and professional, and all implementation milestones were met on time. Overall, a dependable solution that has added clear value to our sales processes.

Prem Prakash

General Manager-Sales

With the help of Botree’s dedicated support, we identified and resolved unbilled outlets, making them profitable. We also streamlined the outlet onboarding process and added over 30,000+ new outlets.