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General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

General Trade vs. Modern Trade: Choosing the Right Channel for

August 22, 2025 No Comments

Introducing the AI-Driven Product Recommender to Maximize Basket Size at Every Outlet

We are thrilled to introduce our latest innovation, the Product Recommender, designed to transform the way businesses optimize their product offerings and enhance sales productivity.

Channel Performance Dashboard

Visualize Performance.
Optimise Every Channel.

With real-time, ML-powered insights, transform how you track sales, monitor efficiency, and drive decisions across your distribution network.

Boost Channel Performance

with real-time KPIs & smart segmentation

Power Retail & Distribution

using targeted, data-driven insights

Decide Faster, Smarter

with live dashboards & custom analytics

How Channel Performance Protects
Your Business

Unlock Real-Time Sales Intelligence

Track YTD and MTD sales, target vs. achievement, and throughput in real time. Uncover trends, benchmark performance across regions, and take timely, informed action..

Drive Distributor Efficiency

Get complete visibility into purchases, returns, and achievements. Identify gaps, recognize top performers, and take targeted action to improve efficiency.

Maximize Retailer Potential

Identify high-impact retailers by analyzing sales volume, SKU velocity, and engagement. Prioritize top performers and proactively address at-risk accounts to protect growth.

Adapt and Analyse with Flexibility

Extract detailed backend data from any visual with ease. Customize your views, explore insights across BI tools, and keep your strategy on track.

Step-by-Step:How Channel Performance Dashboard Works

The Channel Performance Dashboard provides real-time access to sales performance through secure SSO login, with visibility tailored to each user role.

Sales insights are structured by channel—distributor metrics like purchases and returns, and retailer performance across SKU movement, order frequency, and risk signals.

All dashboard visuals allow backend data extraction, enabling seamless analysis and reporting through external BI tools.

What Our Customers Say

Explore how leading businesses leveraged sales automation.

“One key advantage of Botree SFA is its Product Recommender feature, which uses AI and historical data to suggest products that similar outlets in the region frequently purchase. It also generates a list of SKUs based on that outlet’s order history, helping salespeople save time on order fulfillment and focus more on introducing new products. As a result, we were able to boost salesperson productivity, drive range selling, and ultimately increase sales”

Suresh R

National Sales Manager, Nabati, India.

Stay Ahead of Risk Get Started Today

OutletPulse

Maximize Outlet Growth with AI-Driven OutletPulse

Get AI-powered visibility into outlet performance trends to detect early signs of decline, double down on growth opportunities, and recognize consistent performers.

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Featured

General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

Join Webinar: From Tracking to Impact: Building a High-ROI CPG Sales Engine in Africa - Register Now

Channel Performance Dashboard

Visualize Performance.
Optimise Every Channel.