The growth in the Facial care market is driven by larger customer awareness, rise in disposable income, change in lifestyle and global exposure to trends from different countries. Busy lifestyle, increasing commutes, pollution and anti-ageing are some of the reasons driving demand and growth of the segment.
Face care (under skincare) is divided into cleansers, scrubs, face creams, sunscreens, and face packs in India. We looked at these sub-segments in detail and identified the nuances of each.
