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Empowering Africa’s Next Retail Transformation

Scale your sales and distribution operations with India’s most trusted distribution and retail execution platform.

Trusted Globally. Now Empowering Africa.

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Countries Across Globe

Explore Botree Software Suite of Products

From Distributor to Sales and Retail Stores, one integrated suite — built for emerging
market, tailored for Africa.

Distributor Management System

Streamline distribution channels and gain complete visibility of your inventory and secondary sales — all from one place.

Effortlessly manage, accept/reject orders from multiple sales channels from one place backed by real-time inventory visibility.

ARS tracks your inventory levels in real-time and automates purchase orders, eliminating stockouts.

Automate claims management and seamlessly run and manage multiple trade promotional schemes across your retail network.

Seamlessly perform business operations and unlock growth with DMS functionalities on mobile.

AI-Powered Sales Force Automation Tool

Mobile-first easy and intuitive sales automation tool to capture orders, deliver perfect in-store execution and boost sales productivity.

Manage your sales team attendance and activity in real-time, all from a single platform.

Maximize sales team efficiency by optimizing route management and coverage execution.

Easily manage van stock loading via approvals and boost ready-stock sales.

Uncover rural market growth by empowering your sales team to seamlessly take orders offline.

Self-Ordering App for Retailers

Drive sales growth by empowering your retailers with the power to place orders and track order delivery status via intuitive mobile application.

Enables your retailers to seamlessly track order placement and delivery status in real-time — all via the app.

Boost product awareness, scheme adoption, through timely communication and improved transparency.

Minimize stock-outs and salesperson dependency by enabling your retailers to place self-orders and manage inventory.

Collect feedback, conduct surveys, and contest to drive engagement and strengthen retailer relationships.

Business Intelligence AI/ML Tool for Insights

Access real-time actionable insights from across multiple platforms and make informed business decisions, on-the-go.

Uncover actionable revenue enhancement insights by analyzing real-time data on store segmentation, performance metrics, etc., via a centralized dashboard.

Detect outlet de-growth and growth early to make on-time and informed business decisions.

Seamlessly disaggregate target from top-level hierarchy to your sales team in just few seconds.

Detect anomalies or fraud on time and correct the course before it impacts the business.

Why Botree Software?

With 25+ years of success powering top FMCG brands in emerging markets like India, Botree Software understands the real-world execution challenges across geographies in Africa — driving retail transformation with proven intelligent, scalable solutions.

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Distributor-independent SFA & market-tracking tools

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Android-first platform, no heavy tech setup

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Full offline functionality & auto-sync

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Built-in AI/ML insights across sales, claims, beat plans

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Multi-currency, language & tax-localization ready

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Dedicated support across time zones via Email, Phone, and WhatsApp

Integration Made Easy

Seamlessly connect with your existing tech stack, such as ERP, DMS, SFA, accounting tools, analytics, and more.

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Our Global Customers

Weaving Success Stories for Leading Companies Across Countries

What Our Customers Say

Explore how leading companies are achieving success using our products.

We had specific criteria when choosing a partner, including experience with multinational brands and strong after-sales support. Botree met all these requirements and has been exceptional. They provide quick and effective support, even across different time zones. The app is intuitive, and their team made onboarding easy. We’re very satisfied with our experience with Botree.

Aravind NG

Sales Admin Manager & BDM,
Sweet Nutrition Limited.

With 2000+ distributors now on board, our DMS has 100% coverage, providing us with invaluable data insights and visibility to boost nationwide sales. The team and product’s ability to handle mass rollouts without any major challenges was appreciable. Kudos to the team for their exceptional performance!!

Ravi Razdan

Director IT & HR, Jyothy Labs Ltd.

Botree SFA led to a 2x increase in ISR’s monthly productivity, along with a 3x to 4x rise in assortment. Our sales expanded, coverage improved, and overall, we experienced remarkable growth in the OTC channel.

Rohit Gupta

National Sales Head,
CIPLA Health Ltd

Botree DMS serves as the lifeline for HMD Global, ensuring smooth operations across multiple functions. It has significantly reduced our payout timelines, streamlined logistics, and played a vital role in our business’s growth. The Botree team’s responsiveness and dedication have consistently exceeded our expectations, making them one of the best DMS product companies in the market.

Vineet Chadha

Head - India Sales Analytics,
HMD Global

We wanted to provide one of the best applications to our distributors and salesmen, so we partnered with Botree for end-to-end services, which include DMS, Mobile DMS, SFA, Retailer app, and even our server management. The Botree team is quite helpful, sincere, hardworking, and they are always on their toes to provide support. We are happy with the Botree performance, and we believe that we’ve selected the right partner.

Ajay Sheth

Head – IT,
Amul (GCMMF)

Botree SFA provides granular-level data visibility to our sales team. It combines a refreshingly simple user interface along with some of the best functionalities, such as interactive dashboards, scheme visibility while order booking, and timely nudges, enhancing our sales efficiency. The Botree team was very responsive throughout the deployment process, which facilitated a rapid roll-out.

Kaustubh Dabraln

Global Chief Information Officer,
Dabur India Limited

The Botree Edge

The Botree Checklist

Discover the latest news, updates, industry insights and all that’s trending!

Secrets to Success

How Leading FMCG Company in Africa Boosted Sales Efficiency Using Botree SFA

E-Book

Digital Disruption and Growth Opportunities for FMCG and CPG Sectors in Africa

Webinar

RTM Reinvented: How to Win in Africa’s New FMCG Game

What’s New 

Botree AI OutletPulse is Empowering Smarter Outlet Monitoring

Ready To Take The Next Steps? 

Get in touch with us today to see how Botree
Software can empower your business.

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