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General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

General Trade vs. Modern Trade: Choosing the Right Channel for

August 22, 2025 No Comments

Introducing the AI-Driven Product Recommender to Maximize Basket Size at Every Outlet

We are thrilled to introduce our latest innovation, the Product Recommender, designed to transform the way businesses optimize their product offerings and enhance sales productivity.

TARGET DISAGGREGATION

AI-Led Target Planning from Strategy to Execution

Say goodbye to manual allocation and planning silos. With Botree’s Target Disaggregation, convert national business goals into precise outlet-level sales plans—intelligently, accurately, and at scale.

From Planning to Action

With AI-Based Business Plan Breakdown

Distribute Smart

Using Historical Sales & State-Level Inputs

Align Teams

Across Clusters, Regions & Zones

How Target Disaggregation
Reinvents Sales Planning

Powered by Business Intelligence

AI analyzes business plan numbers, historical sales data, and granular inputs like state, channel, and BUP plans to generate accurate sales targets.

Live Simulation & Control

Managers can simulate, review, and adjust targets with real-time surplus/deficit visibility, then freeze or unfreeze as needed.

Better Visibility, Better Ownership

Empower managers with transparent target logic, full edit control, and clear accountability—no more black-box allocations.

Step-by-Step: How OutletPulse Works

Feed in Business Plans

Start with top-level sales goals across product categories or BUs.

AI Processes Key Inputs

System ingests historical sales, channel data, BUP plans, and state performance to recommend optimal splits.

Field Total Calculated Automatically

AI assigns the total down to field levels, accounting for actual on-ground dynamics..

What Our Customers Say

Explore how leading businesses leveraged sales automation.

“One key advantage of Botree SFA is its Product Recommender feature, which uses AI and historical data to suggest products that similar outlets in the region frequently purchase. It also generates a list of SKUs based on that outlet’s order history, helping salespeople save time on order fulfillment and focus more on introducing new products. As a result, we were able to boost salesperson productivity, drive range selling, and ultimately increase sales”

Suresh R

National Sales Manager, Nabati, India.

Ready to Boost Sales with Smarter Routes?

OutletPulse

Maximize Outlet Growth with AI-Driven OutletPulse

Get AI-powered visibility into outlet performance trends to detect early signs of decline, double down on growth opportunities, and recognize consistent performers.

Will Agentic AI Disrupt Your RTM Strategy—or Supercharge It ? → Register Now

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Featured

General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

Join Webinar: From Tracking to Impact: Building a High-ROI CPG Sales Engine in Africa - Register Now

TARGET DISAGGREGATION

AI-Led Target Planning from Strategy to Execution