Shopping Mission Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Shoppers exhibit different behavior when purchasing different items. One way this difference manifests is in the size of the basket purchase.We look at a few products and the size of the shopping carts they are most likely in. Know about… Continue reading Shopping mission
Snacks New Entrants Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp The Indian snacks market has evolved and has seen a lot of new entrants, both from existing brands and new entrants alike.Shoppers in Metros are more willing to buy from new entrants and brands than they are to buy… Continue reading Snacks new entrants
Sopa Brands that Won this Winter Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at region wise performance of brands that get affected by seasonality. By looking at which product is doing well in which region we enable our customers to build smarter and more long term marketing… Continue reading Soap Brands that won winter
Weekday Heroes Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp While most categories see a sales lift on weekends, there are a few which show a definite uptick on weekdays. Smart consumer insights for intelligent in-store marketing Powered by RSMarket(i) Want to check how Botree DMS works for your business?… Continue reading Weekday Heroes
How Good was Diwali 2021? Part2 – Skincare category Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp With the festive season in India coinciding with the onset of winter, Skin Care products usually see a good spurt in Sales. Based on our data we saw a minimum of 60% spike… Continue reading How Good was Diwali 2021? Part2 – Skincare category
Introducing RSMarket(i) to bring you the latest market insights Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp In part 1 we will look at packaged sweets. The Sales of Packaged Sweets from FMCG Stores are consistent throughout the year with big brands such as Haldirams and Bikano dominating the category.… Continue reading Introducing RSMarket(i) to bring you the latest market insights
How good is a weekend for FMCG sales? Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp The sales strategy needs to predict the consumer’s daily demand and keep the weekly distribution cycle in sync with it. So, we looked at the trends at our partner grocery stores across India to… Continue reading How good is a weekend for FMCG sales?
