Shanu is the Senior Manager, Marketing at Botree Software
Nammavanam a Botree Software CSR Initiative Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We are pleased to announce our support for the Miyawaki Project Urban Forest Nammavanam by Newgen Nandavanam Charitable Trust in collaboration with CRPF. The urban forest was inaugurated on 8th July 2022 and is a part… Continue reading Miyawaki Project Urban Forest – Nammavanam a Botree Software CSR Initiative
Inflation and its Impact on Premium Brands Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at the impact of inflation on the consumption preference pattern of the market. We observed the change in purchase behaviour by categorizing brands as mass, popular and premium. While de-growth in premium categories… Continue reading Inflation and its Impact on Premium Brands
Brick and Mortar stores – Leverage Technology and Data to Leap into the 21st Century Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Challenges of Brick-and-Mortar Retail Stores Brick and mortar stores are facing a plethora of challenges like Covid, Ecommerce, changing technology, dark stores, and app-based delivery stores. They… Continue reading Brick and Mortar stores – Leverage Technology and Data to Leap into the 21st Century
Impact of the 2022 Summer on Personal Care Product Sales Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp For the FMCG world, two strong macro factors are influencing the demand right now in India. One is inflation and the other is the incredibly hot summer the country is going through.… Continue reading Impact of Summer on Skincare Sales and Subcategory Shifts
Inflation in Consumer Goods Over the last year, inflation has risen more than 7% and its effected every aspect of the economy. As a direct effect, per gram prices across major food categories have gone up too.We look at some major FMCG product segments and the effect of inflation on them. Share: Share on twitter… Continue reading Inflation in Consumer Goods
What’s India’s Favorite Beverage? Tea or Coffee? Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Coffee and Tea dominate the beverage market, and while globally, Coffee is the preferred drink, Tea is the favorite drink in India by a large margin. Tea has more than 80% market share in the… Continue reading What’s India’s Favorite Beverage? Tea or Coffee?
Fabric Care Products and Their Market Share Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Fabric care in India was dominated by detergent powders and bars, the product line has recently expanded to include specialized products like fabric softeners, conditioners, stain removers, etc. These new products have seen varying success… Continue reading Fabric Care Products and Their Market Share
Sanitary Pad Brands Marketshare Infographic Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Sanitary Pads are an essential product, and Whisper (P&G) and Stayfree (J&J) have dominated the market from inception. The growth in the sanitary pad market has been driven by the launch of increasing awareness of hygiene, growth… Continue reading Sanitary Pad Brands Marketshare Infographic
Instant Noodles Brands and their Market Share Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Instant Noodles, everyone’s favorite snack! In India, Maggi has been synonymous with the whole category. For a long time, it was the only brand available across the country. Now there are a number of competing… Continue reading Instant Noodles Brands and their Market Share
Valentine’s Day and Chocolates Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Valentine’s Day Saw a huge spike in the purchase of chocolates over the previous 5 weeks. Chocolate purchases went up by an average of 42%, but not all brands saw growth. Know about the shoppers. Powered by RSMarket(i)… Continue reading Valentine’s Day and Chocolates
