India's Favorite Snacks - Bhujia and Namkeen


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Namkeen snacks are India’s favorite snacks, and there are nearly 100+ national and regional brands along with many more non-branded manufacturers and sellers. One namkeen brand dominates the market with almost 40% market share nationally, with several smaller brands that are favored regionally.

Bhujia and Namkeen Infographic

Haldiram’s is the dominant brand in India, but some regional brands have created a niche for themselves in their regions. 

While people who buy Haldirams’s or Bikaji Bhujia are more likely to buy other namkeen of the same brand. Oreos or wafers are also bought frequently with bhujia or other namkeen 

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