Will Agentic AI Disrupt Your RTM Strategy—or Supercharge It ?   Register Now

Big News! Botree Software to Acquire Spoors to Deepen Solutions and Accelerate Innovation Read More

Unlocking the Next Level: Botree Software Signs Agreement to Acquire Spoors

Share:

Share on twitter
Share on linkedin
Share on facebook
Share on whatsapp
Botree Software Signs Agreement
We’re growing—and not just in size, but in scope, vision, and capability. We’re thrilled to announce that Botree Software has officially signed a definitive agreement to acquire Spoors, a pioneering mobile-first workflow automation platform.  This acquisition marks a pivotal step in Botree’s long-term growth strategy—positioning the company as the most complete route-to-market (RTM) and field execution platform across a wide spectrum of industries including FMCG, Manufacturing, BFSI, NBFC, Telecom, and Hospitality.   The move accelerates Botree’s diversification beyond CPG into high-growth verticals such as BFSI, NBFCs, Hospitality, etc. and geographic expansion in Middle East, Africa, and Southeast Asia, while adding a powerful new layer of mobile-first, field-ready innovation to its technology stack. 

Why this Acquisition and Why Spoors? 

At Botree Software, we’ve always believed that technology should adapt to how people work—not the other way around. And Spoors perfectly aligns with our vision and mission. 

About Spoors 

With presence in over 10 countries and adoption across sectors including BFSI, Telecom, Healthcare, Hospitality, and Energy, Spoors delivers configurable, mobile-first solutions preferred by over 50,000 active users, driving agility and compliance at scale.

 

With a powerful platform designed to digitize and automate field processes—used by enterprises for lead capture, customer onboarding, audits, consents, field issue resolution, service ticketing, and more, Spoors brings deep capabilities that complement our RTM solutions perfectly.  

“With Spoors, we’re not just acquiring cutting-edge technology—we’re expanding the boundaries of what’s possible in enterprise execution,” said Amit Sanyal, CEO (Designate), Botree Software. “This acquisition aligns with our long-term vision to become the #1 go-to-market platform for emerging markets. Together with Spoors, we are building a future-ready solution that addresses every field interaction—from the salesman to the service technician—with intelligence, speed, and flexibility,” 

This partnership combines Botree’s leadership in distribution management, sales automation, analytics, and retail execution with Spoors’ strength in field automation to unlock significant value for both new and existing customers. 

“Spoors has always been about enabling enterprise agility at scale,” said Ram Chiniarlapalla, CEO, Spoors. “This partnership brings together complementary strengths—Botree’s strong go-to-market and its sales, marketing, and engineering backbone with our domain-rich, configurable platform. Together, we are well-positioned to accelerate innovation, scale faster, and deliver greater value to our customers globally.”   

What This Means for Our Customers 

This move isn’t about merging two platforms—it’s about creating more value, more capability, and more possibilities. Together we’re adding a platform purpose-built for flexibility and speed, offering; 

 

  • Greater platform depth through seamless integration across SFA, DMS, and workflow modules to meet dynamic business needs. 
  • Faster innovation cycles through consolidated R&D, implementation, and support capabilities to accelerate product roadmaps and feature delivery. 
  • Enhanced business agility via scalable, mobile-first platforms built for compliance, productivity, and adaptability. 
  • Broader Use Cases, from sales and distribution to onboarding, servicing, and warranty management, complete visibility of all field functions. 

A Strategic Fit for a Bolder Future

This move isn’t just about product synergy—it’s a statement of intent. 

 

We’re not just adding capabilities—we’re expanding the ways to serve large enterprises that are modernizing their field operations with secure, scalable, and AI-enabled platforms. 

 

Spoors fits into our ecosystem seamlessly, bringing depth to our product suite, offering enterprises an end-to-end field execution engine—spanning from primary sales to last-mile service—with a unified, intelligent, and configurable approach. 

Looking Ahead 

In the coming months, you’ll see deeper integration between Botree and Spoors. The combined entity will focus on delivering real-time insights, intelligent automation, and cross-functional workflows—tailored for both local market conditions and global business complexity. 

 

We’re excited to officially welcome Spoors to Botree Software and help our customers convert opportunities into revenue. 

About the Author

Meet Christina Evangelin Ebinezer, our dynamic marketing associate at Botree Software. With a background in HR and marketing, and prior experience as a content writer, Christina brings a sharp eye for storytelling and a knack for crafting engaging blogs and marketing content. She’s passionate about turning ideas into words that drive impact. Outside of work, Christina finds joy behind the piano keys or the wheel—whether she’s playing a soulful tune or cruising down open roads.

Christina Evangelin Ebinezer

Marketing Associate