The customer, a leading Indian FMCG company, focused on food and beverages, wanted to enhance the visibility of the distribution network by bringing semi-urban distributors on the same platform as the large distributors.
Bringing the small distributors has unique challenges. The users would be dispersed which makes training them to adapt to new solutions challenging. Implementation is time-consuming and requires a lot of human intervention. Distributors find change management hard and thus do not switch to systems that are not easy to use. The user also faces challenges with