Botree SMDMS Provides Visibility on Semi-Urban and Rural Distributor Sales

Botree SMDMS, Featured Case Study

Botree SMDMS Provides Visibility on Semi-Urban and Rural Distributor Sales

SMDMS for enabling small distributors

The Customer opted for Botree's Stocky Mobile DMS to onboard their rural and semi-urban distributors and to have a unified view of all their sales network.
  • Customer: Leading FMCG Company in India focussed on food and beverages
  • Category: FMCG, Consumer Products

Creating a single view of the entire distribution network

The customer, a leading Indian FMCG company, focused on food and beverages, wanted to enhance the visibility of the distribution network by bringing semi-urban distributors on the same platform as the large distributors.
Bringing the small distributors has unique challenges. The users would be dispersed which makes training them to adapt to new solutions challenging. Implementation is time-consuming and requires a lot of human intervention. Distributors find change management hard and thus do not switch to systems that are not easy to use. The user also faces challenges with intern