Growth through Expansion
- Smart Network
REACH BUILDOUT
Machine learning powered store targeting
Behaviour based activation recommendations
Intelligent Launch and Geo Expansion
- Smart Launch
PLANNING & TRACKING
Right location and product mix mapping
Assisted selling with smart suggestions
- Shopper Acquisition
In-store Shopper intelligence and Brand preferences
Improved brand loyalty through targeted shopper activation
- Real-time Competition Analytics
Real-time Competition analysis through basket tracking
RPI and switching elasticity tracking
Hyperlocal brand preference
Growth through efficiency
- Trade marketing
6P Measurement
Targeted trade schemes and promotions for improved availability
High accuracy measurement of in-store efficacy and spend impact
- Brand loyalty
Shopper loyalty at point of purchase in distributed markets
Hyperlocal targeting powered by ML simulations
Track competition switching
- Smart Assortment
Algo-based recommendations on assortment
Right assortment in the right stores, for maximum offtake powered by ML
ML powered store profiling to enable high RoI reach expansion
- Smart Finance Management
Instant claims
Faster claims settlements allow stores to place repeat orders
Increased trade loyalty with settlement transparency
