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Amul Achieves a 40% Surge in Orders with the Botree Retailer App

Discover how Amul boosted sales growth by enhancing retailer experiences and increasing product awareness using the Botree Retailer App.

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Key Highlights


Streamlined Brand Communication

Explore how the Botree Retailer App enabled Amul to boost product awareness and build brand loyalty by directly engaging with retailers

sales Growth

Increased Sales Growth

Discover how Amul increased orders by 40% during off-peak hours by providing retailers with comprehensive visibility into product offerings, schemes and the convenience of placing orders anytime, anywhere

data driven

Data-Driven Decisions

Learn how Amul leveraged data from the Botree Retailer App to optimize business strategy, improve scheme management and retailer experience

Read The Success Story

What Amul Says

With the implementation of the Botree Retailer App, our retailers are able to see the complete product range, view stocks available at the distributor point, and access schemes and offers for the SKUs,” said by a senior official at Amul. The app allows our retailers to seamlessly place orders anytime, anywhere. This has led to a surge of approximately 40% in orders during the off-peak hours

Ajay Sheth

Head – IT, Amul (GCMMF)

Ajay Sheth