Sanitary Pad Brands Marketshare Infographic Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Sanitary Pads are an essential product, and Whisper (P&G) and Stayfree (J&J) have dominated the market from inception. The growth in the sanitary pad market has been driven by the launch of increasing awareness of hygiene, growth… Continue reading Sanitary Pad Brands Marketshare Infographic
Instant Noodles Brands and their Market Share Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Instant Noodles, everyone’s favorite snack! In India, Maggi has been synonymous with the whole category. For a long time, it was the only brand available across the country. Now there are a number of competing… Continue reading Instant Noodles Brands and their Market Share
Valentine’s Day and Chocolates Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Valentine’s Day Saw a huge spike in the purchase of chocolates over the previous 5 weeks. Chocolate purchases went up by an average of 42%, but not all brands saw growth. Know about the shoppers. Powered by RSMarket(i)… Continue reading Valentine’s Day and Chocolates
Shopping Mission Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Shoppers exhibit different behavior when purchasing different items. One way this difference manifests is in the size of the basket purchase.We look at a few products and the size of the shopping carts they are most likely in. Know about… Continue reading Shopping mission
Snacks New Entrants Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp The Indian snacks market has evolved and has seen a lot of new entrants, both from existing brands and new entrants alike.Shoppers in Metros are more willing to buy from new entrants and brands than they are to buy… Continue reading Snacks new entrants
Sopa Brands that Won this Winter Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at region wise performance of brands that get affected by seasonality. By looking at which product is doing well in which region we enable our customers to build smarter and more long term marketing… Continue reading Soap Brands that won winter
Weekday Heroes Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp While most categories see a sales lift on weekends, there are a few which show a definite uptick on weekdays. Smart consumer insights for intelligent in-store marketing Powered by RSMarket(i) Want to check how Botree DMS works for your business?… Continue reading Weekday Heroes
Weekend Heroes Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Brands can leverage insights to plan their in-store marketing activities on the days it matters the most for their categories. Smart consumer insights for intelligent in-store marketing Powered by RSMarket(i) Want to check how Botree DMS works for your business?… Continue reading Weekend Heroes
How Good was Diwali 2021? Part2 – Skincare category Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp With the festive season in India coinciding with the onset of winter, Skin Care products usually see a good spurt in Sales. Based on our data we saw a minimum of 60% spike… Continue reading How Good was Diwali 2021? Part2 – Skincare category
Introducing RSMarket(i) to bring you the latest market insights Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp In part 1 we will look at packaged sweets. The Sales of Packaged Sweets from FMCG Stores are consistent throughout the year with big brands such as Haldirams and Bikano dominating the category.… Continue reading Introducing RSMarket(i) to bring you the latest market insights
