In today’s hyper-competitive retail world, even the most innovative products will fail if they’re not visible, available, and promoted in the right place at the right time. Botree SFA empowers FMCG & CPG brands to win the battle for shelf space, streamline sales operations, and unlock real-time retail insights—turning distribution chaos into a growth engine. Read blog to learn more.

AI in FMCG: How AI is Transforming Your FMCG Sales and Field Operations
In the The Fast-Moving Consumer Goods (FMCG) to gain a competitive edge, companies must go beyond traditional selling. In this article, we will delve into why companies are doubling down on AI-powered SFA and how AI is transforming the future of field sales operations. We will also explore real-time use cases of AI in FMCG Sales, boosting efficiency and decision making.