Consumer Durables Overview

Consumer durable has been one of the fastest growing industry segments in India, growing at a CAGR of 23.8% till 2012. The growth of Consumer durable industry in India seems to be balanced and is fuelled by indigenous manufacturing facilities, government support, improvements in technology and growth in customer base from the rural areas. It will be a key challenge for consumer durables manufacturing companies to spend in R&D for surviving in the highly competitive market by introducing innovative products at many affordable prices.

In the last few years, Consumer spending on durables has also been on the rise owing to better products and increasing disposable income, specifically in developing countries like India. Multinational companies have garnered significant market share due to their superior product offerings at good prices. However, a few Indian companies are also trying hard to be in the competition and earn a respectable share in the consumer durables market.

Recent studies indicate that makers of consumer durables are shifting focus to entry-level products as recurrent price increases and economic slowdown have made consumers curb their expenses. This has added an additional pressure on such companies to bring in some premium features into entry level products to attract more consumers.

Consumers are increasingly price cautious and are buying only essential commodities while keeping high-end electronic shopping on hold. With such market dynamics and with competition increasing by the day, it has become absolutely necessary to have complete control of the distribution network, inventory throughput while balancing pricing corrections.

Botree completely understands this situation and is market ready with products which can cater to these requirements and help increase productivity. Our products are a reflection of the extensive knowledge we have gained with our regular interactions with the Distributor community. Our consultants have been on the field to strategically address the challenges faced by you!

What Botree has to offer?

Botree’s innovative products and solutions enable Consumer Durables companies to:

bullet_iconTrack inventory with serial numbers
Botree’s solution takes inventory management one step further and provides traceability right down till each individual unit – Serial Number wise. This serial number traceability is built right into the core of the application and is tightly integrated with every inventory transaction. This provides companies with the ability to trace movement of inventory among supply chain partners.
bullet_iconProtect price & settle claims quickly
Owing to the dynamic nature of the industry, companies might have to be involved in frequent price correction to improve sales in the market. Botree’s solution helps in implementing the price correction while also maintaining complete traceability of the inventory affected thereof. The claim processes for such corrections are also automated enabling quicker claim settlement for supply chain partners.
bullet_iconCollaborate between principal & distributor to deliver optimal ROI
Botree’s solution integrates with ERP systems to facilitate maintenance of uniform master data across the entire downstream supply chain. Having a strong and easy to use product enables Enterprises to have streamlined processes which makes it easier to enforce key business decisions with ease.
bullet_iconDownstream Supply Chain Visibility
Secondary stock and sales visibility is easily made available from the system which provides vital business information to key stakeholders across the network. This brings the supply chain partners closer and improves efficiency in supply chain planning.
bullet_iconGain complete visibility &control over trade promotions and claims
Botree’s solution helps track & review the performance of Trade promotions in the field and provides the flexibility to alter ongoing promotions to further improve effectiveness. Moreover, the generation of claims for promotions are automated & generated in a consolidated format for quicker settlement by the company.