FMCG Overview

FMCG companies in India have always enjoyed a vast potential market because of the large population of the country. The Indian FMCG companies enjoy diverse industrial base and offer a variety of products to consumers under various categories such as toiletries, personal care products, soaps, detergents, oral hygiene, packaged foods, beverages, grooming products, healthcare products, plastic products, bulbs, batteries, glassware etc.

The FMCG Industry is characterized by a well-established distribution network, low penetration levels, low operating cost, lower per capita consumption and intense competition between the organized and unorganized segments. A distinct feature of the FMCG industry is the presence of international players through their subsidiaries, which ensures innovative product launches in the market from their parent’s portfolio. It has a strong multi-national presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage.

Owing to the tight competition in this industry, Consumer products and retail companies face new challenges every day: rising costs, slow growth and technology-enabled shoppers to name a few. Achieving sustainable performance improvement requires innovative strategies, perspective and perseverance. FMCG is probably the most classic case of low margin and high volume business.

At Botree, we have had a very strong focus on this industry for more than 15 years and our products are a reflection of the extensive knowledge we have gained. Our experts work with leading FMCG companies to strategically address the challenges faced.

What Botree has to offer?

Botree’s innovative products and solutions enable FMCG companies to:

bullet_iconCollaborate between principal & distributor to deliver optimal ROI
Botree’s solution integrates with ERP systems to facilitate maintenance of uniform master data across the entire downstream supply chain. Having a strong and easy to use product enables Enterprises to have streamlined processes which makes it easier to enforce key business decisions with ease.
bullet_iconGain Downstream Supply Chain Visibility
Secondary stock and sales visibility is easily made available from the system which provides vital business information to key stakeholders across the network. This brings the supply chain partners closer and improves efficiency in supply chain planning.
bullet_iconAscertain correct width of distribution
Botree’s solution facilitates Principal companies to plan channel strategy and access the full potential of the market by placing the right product in the right channel and ensuring high service levels. Moreover, distributors can plan for an optimum route coverage plan.
bullet_iconComplete visibility & control over trade promotions and claims
Botree’s solution helps track & review the performance of Trade promotions in the field and provides the flexibility to alter ongoing promotions to further improve effectiveness. Moreover, the generation of claims for promotions are automated & generated in a consolidated format for quicker settlement by the company.