On-ground sale is a big challenge for distributors. Field sales is a time-consuming process that is very difficult to track. Sales teams have to travel vast distances and talk to hundreds of people daily to meet sales targets. Driving sales and motivating sales teams in the field is a constant challenge. One of the ways to keep them motivated and driven is to attach the right incentives to sales targets.
Introducing gaming elements, themes, and stages in the sales process can help organizations motivate sales teams to meet targets and keep them engaged. Gamification can incentivize targets by making them dynamic, fun, and competitive.