We’re thrilled to unveil our latest game-changing product, Botree MyDMS—a powerful, unified platform combining DMS and advanced SFA functionalities into one. Designed for multi-company distributors in rurban markets, Botree MyDMS digitizes every aspect of rurban sales operations—reducing manual efforts and saving time. Experience seamless operations like never before!
With the rapid growth in rurban markets, the FMCG sector in India is shifting its strategic focus from Tier 1 rural areas to the fast-expanding Tier 2 and 3 regions. Despite rural markets accounting for 30% to 50% of total sales volume, many companies struggle to generate demand and provide services in rurban areas due to the complex distribution network and lack of easily deployable solutions. [Source: Livemint]
Understanding the complex distribution network and the unique needs of distributors in the rurban market is imperative for companies to scale business and thrive growth.
In the rural distribution landscape, distributors often handle multiple companies’ distribution to maintain a competitive edge and meet the varied demands of consumers. They often act both as sales representatives and suppliers, venturing deep into remote areas to take orders and deliver goods.
With poor infrastructure, limited network coverage, and basic facilities in rural areas, distributors prefer operating independently and are often reluctant to use separate apps for each brand. This leaves companies with limited to no visibility into distributor activities, product flow, and sales performance in the rurban areas, leading to inventory shortages, order delays, and missed sales opportunities.
Without real-time insights into distributor activities and the lack of last-mile product performance data in these markets, businesses face challenges in several key areas, including their ability to:
Additionally, given the slim profit margins in rural areas, many companies find it financially impractical to invest in a Distribution Management System (DMS). Furthermore, existing DMS platforms often fall short of addressing the unique needs of rurban markets, adding further complexities.
Don’t let the complexities of rurban markets hold you back—experience seamless operations and unlock new opportunities with Botree MyDMS.
Meet Priyanka Allu, our in-house content marketing specialist. With a background in literature and communications, Priyanka brings in her expertise in crafting compelling brand narratives and engaging content across various marketing channels. Outside of work, you can find her quickly escaping from the mundane city life by the beach or mountains, spending quality time with loved ones.
