Different Types of Trade Promotions and Their Importance in CPG and FMCG. Introduction Van sales are an important part of the distribution network, and they’re also one of the most challenging. Ensuring that the right product and assortment reaches the right stores in the right geographies is essential in determining the success of a product […]

Different Types of Trade Promotions and Their Importance in CPG and FMCG. Introduction Trade promotion is a critical component of the CPG supply chain. It’s an important method to Increase sales, create awareness, boost adoption and larger assortment for companies with distributors, wholesalers, retailers. In this blog, we’ll take a look at different types of […]