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Top 6 AI Use Cases Transforming FMCG Sales & Distribution - Download E-book

Route Optimization

Maximize Sales Productivity
Minimize Distance & Time

With Botree AI-powered route optimization, boost field efficiency and enable smarter, more productive outlet visits.

Boost Sales Efficiency     

by Optimizing Routes and Outlet Coverage

Cut Distance & Time

through Smarter, More Efficient Routing

Drive Consistent Reach

with Data-Driven Outlet Engagement

How Route Optimization
Transforms Your Business

Maximize Selling Time

AI-powered route planning reduces travel time, so your salesmen spend more time engaging outlets and closing orders—not navigating traffic.

Expand Market Coverage Consistently

Smart routing ensures every outlet gets the right attention at the right frequency, improving coverage depth, reducing gaps, and strengthening retailer relationships.

Reduce Costs Without Reducing Reach

Efficient route plans lower fuel consumption, reduce manpower strain, and eliminate redundant travel—helping you scale without increasing operational costs.

Increase ROI from Every Outlet Visit

AI-powered visit sequencing aligns each outlet with past performance, business potential, stock availability, scheme fit, and more—turning every visit into a sales opportunity.

Step-by-Step: How Route Optimization Works

AI processes outlet locations, visit history, team availability, and travel constraints to generate the most efficient route for each salesman.


The optimized route is delivered via the SFA app—intelligently sequencing visits to reduce travel and increase productive coverage.

Salesmen follow a focused plan—spending less time planning, reaching more outlets, and driving higher field productivity.

What Our Customers Say

Explore how leading businesses leveraged sales automation.

“One key advantage of Botree SFA is its Product Recommender feature, which uses AI and historical data to suggest products that similar outlets in the region frequently purchase. It also generates a list of SKUs based on that outlet’s order history, helping salespeople save time on order fulfillment and focus more on introducing new products. As a result, we were able to boost salesperson productivity, drive range selling, and ultimately increase sales”

Suresh R

National Sales Manager, Nabati, India.

Group 37954

Ready to Boost Sales with Smarter Routes?

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