Transformation is at the heart of change and change is the sign of growth. As the needs of the supply chain business evolve with the changing consumer behaviors and technological advancements, there is a need for change. To power our customers with the pace of change, we have undergone an internal transformational journey—introducing a #BoldNewBotreeEra. What’s the story behind our rebranding and what’s in stake for our customers and employees? Hear our CEO, Keyur Maniar, walk you through the story and inspiration behind our rebranding, in this blog.

AI in FMCG: How AI is Transforming Your FMCG Sales and Field Operations
In the The Fast-Moving Consumer Goods (FMCG) to gain a competitive edge, companies must go beyond traditional selling. In this article, we will delve into why companies are doubling down on AI-powered SFA and how AI is transforming the future of field sales operations. We will also explore real-time use cases of AI in FMCG Sales, boosting efficiency and decision making.