Inflation and its Impact on Premium Brands

Inflation and rise in the prices of palm oil has had an impact on the prices of premium FMCG brands

Inflation and its Impact on Premium Brands Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at the impact of inflation on the consumption preference pattern of the market. We observed the change in purchase behaviour by categorizing brands as mass, popular and premium. While de-growth in premium categories… Continue reading Inflation and its Impact on Premium Brands

Inflation in Consumer Goods

Over the last year, inflation has risen more than 7% and its effected every aspect of the economy. As a direct effect, per gram prices across major food categories have gone up too. We look at some major FMCG product segments and the effect of inflation on them.

Inflation in Consumer Goods Over the last year, inflation has risen more than 7% and its effected every aspect of the economy. As a direct effect, per gram prices across major food categories have gone up too.We look at some major FMCG product segments and the effect of inflation on them. Share: Share on twitter… Continue reading Inflation in Consumer Goods