Inflation and its Impact on Premium Brands We looked at the impact of inflation on the consumption preference pattern of the market. We observed the change in purchase behaviour by categorizing brands as mass, popular and premium. While de-growth in premium categories indicates a switch to popular and mass, de-growth of mass brands is an […]
19 Apr
Inflation in Consumer Goods
Over the last year, inflation has risen more than 7% and its effected every aspect of the economy. As a direct effect, per gram prices across major food categories have gone up too.We look at some major FMCG product segments and the effect of inflation on them. Know about the shoppers. Powered by RSMarket(i)