Inflation and its Impact on Premium Brands

Inflation and rise in the prices of palm oil has had an impact on the prices of premium FMCG brands

Inflation and its Impact on Premium Brands Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at the impact of inflation on the consumption preference pattern of the market. We observed the change in purchase behaviour by categorizing brands as mass, popular and premium. While de-growth in premium categories… Continue reading Inflation and its Impact on Premium Brands