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Premium FMCG Products Inflation Infographics
08 Jul

Inflation and its Impact on Premium Brands

Inflation and its Impact on Premium Brands We looked at the impact of inflation on the consumption preference pattern of the market. We observed the change in purchase behaviour by categorizing brands as mass, popular and premium. While de-growth in premium categories indicates a switch to popular and mass, de-growth of mass brands is an […]

  • July 8, 2022
  • Shanu John
  • 0 Comments
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