Fabric Wash Brands and their Sales In India Over the last few decades, the Indian Fabric Wash segment has evolved significantly. The market has expanded from only fabric washing soaps to detergents and washing liquids designed for different kinds of fabrics and washing machines. Additionally, with the evolution of the garment industry, the fabric care […]

How Different Shampoo Brands are Planning Their Pack Sizes While shampoo sales are generally analysed from a brand perspective, we looked at the pack size sales to see if there is a shift in consumer consumption. They are sold in a large variety of pack sizes, from <10 ml to over 500 ml, 43% of sales […]