Whats In India’s Hair Care Shopping List? The Indian hair care market consists of shampoo, hair oils, hair colours and dyes, and conditioners. Conditioners constitute 5.5% of this market Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp While Dove and L’oreal are the two dominant brands in India, they have… Continue reading Hair Care Market Segment in India
What Kind of Detergent does India Prefer? The detergent market is divided by price and by usage. Over the last few years, different types of detergents, liquid, and powder have emerged that are specialized for machine wash or bucket wash. We looked at detergent sales by their usage and analyzed how brands have performed in… Continue reading Machine wash or Bucket Wash?
Face Care Products and Brands in India The growth in the Facial care market is driven by larger customer awareness, rise in disposable income, change in lifestyle and global exposure to trends from different countries. Busy lifestyle, increasing commutes, pollution and anti-ageing are some of the reasons driving demand and growth of the segment. … Continue reading Face Care Market in India
8 Ways to Improve Grocery Store Margins and Make Them More Profitable. Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Grocery and FMCG stores stock thousands of SKUs and unpackaged goods and are constantly looking for ways to improve profit margins. They are always trying to find better ways to… Continue reading 8 Ways to Improve Grocery Store Margins and Make them more Profitable.
Fabric Wash Brands and their Sales In India Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Over the last few decades, the Indian Fabric Wash segment has evolved significantly. The market has expanded from only fabric washing soaps to detergents and washing liquids designed for different kinds of fabrics and… Continue reading Fabric Wash Brands and their Sales Trends in India
Driving In-store Growth with Technology and Data Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Challenges of Brick-and-Mortar Retail Stores Technology has changed the way brands are improving their presence in the store. Companies traditionally relied on teams and processes to ensure brand adherence and improve presence in the store.… Continue reading Driving In-store Growth with Technology and Data
Inflation and its Impact on Premium Brands Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at the impact of inflation on the consumption preference pattern of the market. We observed the change in purchase behaviour by categorizing brands as mass, popular and premium. While de-growth in premium categories… Continue reading Inflation and its Impact on Premium Brands
Brick and Mortar stores – Leverage Technology and Data to Leap into the 21st Century Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Challenges of Brick-and-Mortar Retail Stores Brick and mortar stores are facing a plethora of challenges like Covid, Ecommerce, changing technology, dark stores, and app-based delivery stores. They… Continue reading Brick and Mortar stores – Leverage Technology and Data to Leap into the 21st Century
Unlocking the store’s potential with retail intelligence Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Indian Retail is dominated by traditional retailers with close to 12.8 million stores. The extreme fragmentation has made data collation hard and store level intelligence the holy grail of Indian commerce. A better understanding… Continue reading Unlocking the Store’s Potential with Retail Intelligence
