In the fast-moving consumer goods (FMCG) industry, the pace is relentless and the competition fierce. Companies must consistently meet and exceed sales targets to stay ahead. Monitoring your progress against these targets helps you understand your market position, identify successful strategies, meet consumer expectations, and pinpoint areas that require more attention. This blog highlights the importance of tracking targets vs achievements and the role of SFA.

Operational Excellence Starts in the Field—Here’s How Botree SFA Helps
Operational Excellence Starts in the Field—Here’s How Botree SFA Helps