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General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

General Trade vs. Modern Trade: Choosing the Right Channel for

August 22, 2025 No Comments

Introducing the AI-Driven Product Recommender to Maximize Basket Size at Every Outlet

We are thrilled to introduce our latest innovation, the Product Recommender, designed to transform the way businesses optimize their product offerings and enhance sales productivity.

Insights from Top CPG Leaders

From Tracking to Impact: Building a High-ROI CPG Sales Engine in Africa

Join top CPG leaders as they share how to move beyond basic tracking and order capture—to build a data-driven sales engine that delivers real, measurable impact across outlet expansion, product availability, sales growth, and frontline performance.

Meet the Panelists

Anandarup Basu

Senior Vice President & CIO, Usha International
Formerly with Coca-Cola and Perfetti Van Melle, Anand brings deep expertise in sales-led IT transformation.

A global IT leader with 20+ years of experience, Anandarup Basu has led digital transformation, cloud, and cybersecurity initiatives across regions—serving 20,000+ users while ensuring business-technology alignment and operational excellence.

Vasu T S

GTM Expert | Former Associate Director, PVMI India
A seasoned advisor to leading CPG firms, Vasu specializes in bridging sales and technology.

Seasoned GTM and sales strategy leader with over three decades of diverse experience in FMCG, spanning across India and the broader Asian subcontinent. T. S. Vasu brings a strong track record of success in Route to Market design, Sales IT implementation, capability building, and business intelligence (BI)-driven insights.

Swaminathan - Senior Vice president of botree software

Swaminathan T

Senior Vice President, Product and Presales, Botree Software
Product and GTM leader driving AI innovation for India’s top CPG brands.

With 25+ years of leadership in Product Management, Pre-Sales, Sales Development, Business Analysis, and Account Management, he excels in downstream supply chain consulting and enterprise solution architecture for FMCG, FMCD, and Pharma OTC. At Botree, he has led digital transformation initiatives for several organizations, enhancing route-to-market execution and customer value.

Why You Should Attend

Go beyond tracking—build a sales engine that drives real revenue impact across coverage, assortment, and productivity.

Equip your sales team with mobile-first tools and smart nudges to boost outlet reach and sell smarter, not harder.

Scale sales ops with ROI-focused KPIs and tech built for Africa’s unique field challenges.

About Botree Software

Botree Software is an AI-first Route-to-Market platform transforming Distribution Management, Sales Force Automation, Retail Execution, and Analytics - delivering predictive insights and enabling smarter decisions across the supply chain.

Trusted by Leading Companies

Weaving Success Stories for Leading Companies Across Countries

With the help of Botree’s dedicated support, we identified and resolved unbilled outlets, making them profitable. We also streamlined the outlet onboarding process and added over 30,000+ new outlets.

Sridhar Vaidhyanathan

Chief Operating Officer,
MK Agrotech

What Our Customers Say

Explore how leading companies are achieving success using our products.

We had specific criteria when choosing a partner, including experience with multinational brands and strong after-sales support. Botree met all these requirements and has been exceptional. They provide quick and effective support, even across different time zones. The app is intuitive, and their team made onboarding easy. We’re very satisfied with our experience with Botree.

Aravind NG

Former: Sales Admin Manager & BDM,
Sweet Nutrition Limited.

With seamless stock reporting, data-driven analytics, and comprehensive visibility across multiple channels, Botree DMS & SFA helped us boost order fulfillment and retailer satisfaction, thus driving our business forward.

Will Agentic AI Disrupt Your RTM Strategy—or Supercharge It ? → Register Now

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Join Webinar: From Tracking to Impact: Building a High-ROI CPG Sales Engine in Africa - Register Now

Insights from Top CPG Leaders

From Tracking to Impact: Building a High-ROI CPG Sales Engine in Africa

Join top CPG leaders as they share how to move beyond basic tracking and order capture—to build a data-driven sales engine that delivers real, measurable impact across outlet expansion, product availability, sales growth, and frontline performance.

Register now

Meet the Panelists

Anandarup Basu​

Vasu T S

Swaminathan T

Why You Should Attend

Go beyond tracking—build a sales engine that drives real revenue impact across coverage, assortment, and productivity.

Equip your sales team with mobile-first tools and smart nudges to boost outlet reach and sell smarter, not harder.

Scale sales ops with ROI-focused KPIs and tech built for Africa’s unique field challenges.

About Botree Software

Botree Software is an AI-first Route-to-Market platform transforming Distribution Management, Sales Force Automation, Retail Execution, and Analytics - delivering predictive insights and enabling smarter decisions across the supply chain.

Trusted by Leading Companies

Weaving Success Stories for Leading Companies Across Countries

Sridhar Vaidhyanathan

Chief Operating Officer,MK Agrotech

What Our Customers Say

Explore how leading companies are achieving success using our products.

Aravind NG

Former: Sales Admin Manager & BDM, Sweet Nutrition Limited.

Aritra Chakraborty

Digital Technologies Partner, Royal Canin India.

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