Will Agentic AI Disrupt Your RTM Strategy—or Supercharge It ? → Register Now

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Promised Pricing, Real-Time Alerts and Smarter Controls: What’s new in Botree DMS 2.17

Promised Pricing, Real-Time Alerts and Smarter Controls in DMS 2.17

July 16, 2025 No Comments

Introducing the AI-Driven Product Recommender to Maximize Basket Size at Every Outlet

We are thrilled to introduce our latest innovation, the Product Recommender, designed to transform the way businesses optimize their product offerings and enhance sales productivity.

Insights from Top CPG Leaders

Will Agentic AI Supercharge (not replace) Your Salesmen?

Discover how AI is transforming Route-to-Market (RTM) strategies—empowering sales teams with data-driven intelligence, not replacing them.

Now Available On-Demand

Watch On-Demand

To Transform Your Brand–Retailer Dynamics!

Meet the Panelists

Anandarup Basu

Senior Vice President & CIO, Usha International
Formerly with Coca-Cola and Perfetti Van Melle, Anand brings deep expertise in sales-led IT transformation.

A global IT leader with 20+ years of experience, Anandarup Basu has led digital transformation, cloud, and cybersecurity initiatives across regions—serving 20,000+ users while ensuring business-technology alignment and operational excellence.

Vasu T S

GTM Expert | Former Associate Director, PVMI India
A seasoned advisor to leading CPG firms, Vasu specializes in bridging sales and technology.

Seasoned GTM and sales strategy leader with over three decades of diverse experience in FMCG, spanning across India and the broader Asian subcontinent. T. S. Vasu brings a strong track record of success in Route to Market design, Sales IT implementation, capability building, and business intelligence (BI)-driven insights.

Swaminathan - Senior Vice president of botree software

Swaminathan T

Senior Vice President, Product and Presales, Botree Software
Product and GTM leader driving AI innovation for India’s top CPG brands.

With 25+ years of leadership in Product Management, Pre-Sales, Sales Development, Business Analysis, and Account Management, he excels in downstream supply chain consulting and enterprise solution architecture for FMCG, FMCD, and Pharma OTC. At Botree, he has led digital transformation initiatives for several organizations, enhancing route-to-market execution and customer value.

Why You Should Attend

Learn how to equip your sales teams with AI-powered decision support

See how AI improves sales call effectiveness, order quality, and outlet engagement

Hear real stories from leaders driving AI adoption in CPG

About Botree Software

Botree Software is a pioneer and leader in DMS, SFA, and Analytics solutions, empowering businesses across various verticals to achieve increased market share, revenue, and profits. With a legacy of over 25 years, the Botree Product and Insights ecosystem supports more than 60 blue-chip clients, over 100K distributors, 40K active salespeople, and more than 5M retail stores.

Trusted by Leading Companies

Weaving Success Stories for Leading Companies Across Countries

With the help of Botree’s dedicated support, we identified and resolved unbilled outlets, making them profitable. We also streamlined the outlet onboarding process and added over 30,000+ new outlets.

Will Agentic AI Disrupt Your RTM Strategy—or Supercharge It ? → Register Now

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