Sanitary Pads are an essential product, and Whisper (P&G) and Stayfree (J&J) have dominated the market from inception.
The growth in the sanitary pad market has been driven by the launch of increasing awareness of hygiene, growth in the female workforce, disposable income, new technologies, like super absorption and eco-friendly products, and new brands entering the market.
Two of the new brands are Sofy (Unicharm Corp) and Bella (TZMO Group) and are rapidly capturing market share in the East and the South specifically.
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