In the fast-moving consumer goods (FMCG) industry, accurately tracking sales performance is crucial for making informed business decisions. One of the key strategies to boost sales is by setting clear sales targets with attractive incentives to motivate sales representatives. Sales target achievements are often calculated based on order data or invoice data. While both methods are widely used by leading consumer packaged goods (CPG) companies, tracking sales achievements against actual sales or invoice data has been identified as a more accurate and reliable measure.
AI in FMCG: How AI is Transforming Your FMCG Sales and Field Operations
In the The Fast-Moving Consumer Goods (FMCG) to gain a competitive edge, companies must go beyond traditional selling. In this article, we will delve into why companies are doubling down on AI-powered SFA and how AI is transforming the future of field sales operations. We will also explore real-time use cases of AI in FMCG Sales, boosting efficiency and decision making.
May 22, 2025
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