Hair Care Market Segment in India

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Whats In India’s Hair Care Shopping List? The Indian hair care market consists of shampoo, hair oils, hair colours and dyes, and conditioners. Conditioners constitute 5.5% of this market  Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp While Dove and L’oreal are the two dominant brands in India, they have… Continue reading Hair Care Market Segment in India

Machine wash or Bucket Wash?

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What Kind of Detergent does India Prefer? The detergent market is divided by price and by usage. Over the last few years, different types of detergents, liquid, and powder have emerged that are specialized for machine wash or bucket wash. We looked at detergent sales by their usage and analyzed how brands have performed in… Continue reading Machine wash or Bucket Wash?

Face Care Market in India

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Face Care Products and Brands in India The growth in the Facial care market is driven by larger customer awareness, rise in disposable income, change in lifestyle and global exposure to trends from different countries. Busy lifestyle, increasing commutes, pollution and anti-ageing are some of the reasons driving demand and growth of the segment.   … Continue reading Face Care Market in India

Fabric Wash Brands and their Sales Trends in India

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Fabric Wash Brands and their Sales In India Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Over the last few decades, the Indian Fabric Wash segment has evolved significantly. The market has expanded from only fabric washing soaps to detergents and washing liquids designed for different kinds of fabrics and… Continue reading Fabric Wash Brands and their Sales Trends in India

Inflation and its Impact on Premium Brands

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Inflation and its Impact on Premium Brands Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at the impact of inflation on the consumption preference pattern of the market. We observed the change in purchase behaviour by categorizing brands as mass, popular and premium. While de-growth in premium categories… Continue reading Inflation and its Impact on Premium Brands

Impact of Summer on Skincare Sales and Subcategory Shifts

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Impact of the 2022 Summer on Personal Care Product Sales Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp For the FMCG world, two strong macro factors are influencing the demand right now in India. One is inflation and the other is the incredibly hot summer the country is going through.… Continue reading Impact of Summer on Skincare Sales and Subcategory Shifts

Impact of the Heat Wave on Beverage Sales

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Impact Of The Heat Wave On Beverage Sales Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp As India battled an unprecedented heat wave, people looked for increasing ways to keep their cool. This was evident in the sales of beverages which was 1.37 times the last year’s same period sales… Continue reading Impact of the Heat Wave on Beverage Sales

Inflation in Consumer Goods

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Inflation in Consumer Goods Over the last year, inflation has risen more than 7% and its effected every aspect of the economy. As a direct effect, per gram prices across major food categories have gone up too.We look at some major FMCG product segments and the effect of inflation on them. Share: Share on twitter… Continue reading Inflation in Consumer Goods

What’s India’s Favorite Beverage? Tea or Coffee?

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What’s India’s Favorite Beverage? Tea or Coffee? Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Coffee and Tea dominate the beverage market, and while globally, Coffee is the preferred drink, Tea is the favorite drink in India by a large margin. Tea has more than 80% market share in the… Continue reading What’s India’s Favorite Beverage? Tea or Coffee?

Fabric Care Products and Their Market Share

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Fabric Care Products and Their Market Share Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Fabric care in India was dominated by detergent powders and bars, the product line has recently expanded to include specialized products like fabric softeners, conditioners, stain removers, etc. These new products have seen varying success… Continue reading Fabric Care Products and Their Market Share