Hair Care Market Segment in India

Whats In India’s Hair Care Shopping List? The Indian hair care market consists of shampoo, hair oils, hair colours and dyes, and conditioners. Conditioners constitute 5.5% of this market  Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp While Dove and L’oreal are the two dominant brands in India, they have… Continue reading Hair Care Market Segment in India

Machine wash or Bucket Wash?

What Kind of Detergent does India Prefer? The detergent market is divided by price and by usage. Over the last few years, different types of detergents, liquid, and powder have emerged that are specialized for machine wash or bucket wash. We looked at detergent sales by their usage and analyzed how brands have performed in… Continue reading Machine wash or Bucket Wash?

Face Care Market in India

Face Care Products and Brands in India The growth in the Facial care market is driven by larger customer awareness, rise in disposable income, change in lifestyle and global exposure to trends from different countries. Busy lifestyle, increasing commutes, pollution and anti-ageing are some of the reasons driving demand and growth of the segment.   … Continue reading Face Care Market in India

Toothbrush Market and Sales India

Toothbrush Market and Sales in India Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp The toothbrush market is dominated by a few brands in India!With a large majority of sales shared by these brands across all regions. Customers in urban areas are more likely to buy from one particular brand… Continue reading Toothbrush Market and Sales India

India’s Favorite Snacks – Bhujia and Namkeen

India’s Favorite Snacks – Bhujia and Namkeen Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Namkeen snacks are India’s favorite snacks, and there are nearly 100+ national and regional brands along with many more non-branded manufacturers and sellers. One namkeen brand dominates the market with almost 40% market share nationally,… Continue reading India’s Favorite Snacks – Bhujia and Namkeen

Consumption of Dairy Products in India

Dairy Products and their Consumption in India Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp India has the worlds largest dairy herd and is the world’s leading producer and consumer of milk and milk products. How does India consume milk and other dairy products?  South India consumes only half the… Continue reading Consumption of Dairy Products in India

Fabric Wash Brands and their Sales Trends in India

Fabric Wash Brands and their Sales In India Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Over the last few decades, the Indian Fabric Wash segment has evolved significantly. The market has expanded from only fabric washing soaps to detergents and washing liquids designed for different kinds of fabrics and… Continue reading Fabric Wash Brands and their Sales Trends in India

How Different Shampoo Brands are Planning Their Pack Sizes

How Different Shampoo Brands are Planning Their Pack Sizes Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp While shampoo sales are generally analysed from a brand perspective, we looked at the pack size sales to see if there is a shift in consumer consumption. They are sold in a large… Continue reading How Different Shampoo Brands are Planning Their Pack Sizes

Consumption of Health Food and Diet Beverages in Urban Markets

Consumption of Health Food and Diet Beverages in Urban Markets Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp   Health foods now constitute a significant percentage of sales in the FMCG segment in urban markets.    Kolkata, Delhi NCR, and Mumbai are the largest consumers of health foods and drinks … Continue reading Consumption of Health Food and Diet Beverages in Urban Markets

Inflation and its Impact on Premium Brands

Inflation and rise in the prices of palm oil has had an impact on the prices of premium FMCG brands

Inflation and its Impact on Premium Brands Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at the impact of inflation on the consumption preference pattern of the market. We observed the change in purchase behaviour by categorizing brands as mass, popular and premium. While de-growth in premium categories… Continue reading Inflation and its Impact on Premium Brands