Indian Retail is dominated by traditional retailers with close to 12.8 million stores. The extreme fragmentation has made data collation hard and store level intelligence the holy grail of Indian commerce.
A better understanding of the stores not only helps the salesperson to anticipate and fulfill the demand of the store, but at a strategic level, the store footfalls, the locality, and geo level information help in better forecasting, inventory and supply chain management and successful product launches.