In today’s competitive Fast Moving Consumer Goods (FMCG) markets, staying ahead requires innovative strategies to surpass competitors and drive sales growth. One of the most effective tactics in their arsenal is trade schemes, which serve as powerful incentives for distributors, wholesalers, and retailers, creating a win-win scenario for all involved. However, the effectiveness of these schemes hinges on meticulous management. This blog highlights the importance of scheme budgeting and explores various types of budget controls you can implement to prevent overspending and boost your sales.
