Will Agentic AI Disrupt Your RTM Strategy—or Supercharge It ?   Register Now

Join Webinar: From Tracking to Impact: Building a High-ROI CPG Sales Engine in Africa - Register Now

General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

General Trade vs. Modern Trade: Choosing the Right Channel for Your Business Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp In FMCG, having a great product isn’t enough.   What really moves the needle? Distribution.  Plenty of brands struggle not because customers don’t want their product, but because they’re not showing… Continue reading General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

4 Proven Ways to Boost Sales beat Planning and Retail Reach

4 Proven Ways to Boost Sales beat Planning and Retail Reach Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Sales beat planning is more than just plotting routes on a map – it’s the engine behind your field sales performance in this fast-moving FMCG world. A properly organized beat plan… Continue reading 4 Proven Ways to Boost Sales beat Planning and Retail Reach

Promised Pricing, Real-Time Alerts and Smarter Controls: What’s new in Botree DMS 2.17

Promised Pricing, Real-Time Alerts and Smarter Controls in DMS 2.17 Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Version 2.17 focuses on the real challenges faced by our users every day. This update isn’t about the new features; it’s about solving the problems that complicate your workflow and slow down… Continue reading Promised Pricing, Real-Time Alerts and Smarter Controls: What’s new in Botree DMS 2.17

Smarter Field Access, Real-Time Visibility, and Better Order Accuracy: What’s New in SFA 7.17

Smarter Field Access, Real-Time Visibility, & Better Order Accuracy: What’s New in SFA 7.17 Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp This latest update is centered on enhancing the three pillars that matter most: security, visibility, and operational efficiency. We’ve listened closely to the challenges faced by on-ground sales… Continue reading Smarter Field Access, Real-Time Visibility, and Better Order Accuracy: What’s New in SFA 7.17

Webinar Recap: Will Agentic AI Disrupt Your RTM—or Supercharge It?

Webinar Recap: Will Agentic AI Disrupt Your RTM—or Supercharge It? Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Imagine a world where your sales team walks into every store already knowing exactly what to pitch, how much to sell, and which products will resonate most with each retailer—all powered by… Continue reading Webinar Recap: Will Agentic AI Disrupt Your RTM—or Supercharge It?

5 Essential Dashboards to Keep Your Retail Performance on Track

5 Essential Dashboards to Keep Your Retail Performance on Track Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Today’s retailers operate in a hyper-competitive environment shaped by shifting consumer preferences, expanding product choices, and rising service expectations. To stay relevant and profitable, they need to respond quickly to real-time conditions… Continue reading 5 Essential Dashboards to Keep Your Retail Performance on Track

Enhance Accuracy and Earn Rewards with the Latest Botree DMS Features

Enhance Accuracy and Earn Rewards with the Latest Botree DMS Features Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Managing distribution isn’t easy, especially when outlet sequencing, delivery confirmations, visit planning, and financial tracking feels like a separate battle. Relying on manual process only adds confusion and slows everything down.  … Continue reading Enhance Accuracy and Earn Rewards with the Latest Botree DMS Features

Supercharge Your Team’s Potential: The Powerful New Features in Botree DMS

New feature in botree dms to supercharge your team's potential

Supercharge Your Team’s Potential: The Powerful New Features in Botree DMS Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Running a business comes with its fair share of challenges—whether it’s slow reporting, incomplete performance tracking, or struggling to keep in touch with retailers. Often, these tasks take up valuable time… Continue reading Supercharge Your Team’s Potential: The Powerful New Features in Botree DMS

Importance of SFA & DMS Integration in Driving CPG Sales Growth

SFA & DMS Integration

In today’s hyper-competitive market, agility and efficiency are no longer optional — they’re essential for survival. By integrating Sales Force Automation (SFA) and Distributor Management Systems (DMS), CPG companies unlock powerful synergies — enabling smarter forecasting, efficient distribution, and stronger retailer relationships. Discover how leading brands like Dabur and Mars Wrigley are leveraging integrated platforms to drive sustainable sales growth and supply chain excellence.

9+ Types of Trade Promotions Every FMCG and CPG Brand Should Know

Types of Trade Promotion Blog Banner

Trade promotions are a game-changer for FMCG and CPG brands looking to boost demand and market share. From quantity price schemes to seasonal promotions, explore the top strategies that can elevate your trade promotion game. Learn how Botree DMS can help streamline execution and maximize ROI.