Addressing Asset Management Challenges Introduction To improve the visibility, quality, and serviceability of their products, CPG companies invest in placing different types of assets in the store. By investing in these assets, companies aim to gain market share and improve the quality of their products and to keep them fresh at the time of purchase. […]

Different Types of Trade Promotions and Their Importance in CPG and FMCG. Introduction Van sales are an important part of the distribution network, and they’re also one of the most challenging. Ensuring that the right product and assortment reaches the right stores in the right geographies is essential in determining the success of a product […]