Fabric Care Products and Their Market Share


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Fabric care in India was dominated by detergent powders and bars, the product line has recently expanded to include specialized products like fabric softeners, conditioners, stain removers, etc.

These new products have seen varying success across the country in both metro and non-metro cities of the south zone. Metros of west and east zones have seen high adoption of new product categories too.

The fabric care market is primarily driven by the increasing use of liquid detergents, fabric softeners, and stain removers.

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