The Story Behind Our Rebranding: Hear it from our CEO, Keyur Maniar  

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Transformation is at the heart of change and change is the sign of growth. As the needs of the supply chain business evolve with the changing consumer behaviors and technological advancements, there is a need for change. To power our customers with the pace of change, we have undergone an internal transformational journey—introducing a #BoldNewBotreeEra. What’s the story behind our rebranding and what’s in stake for our customers and employees? Hear our CEO, Keyur Maniar, walk you through the story and inspiration behind our rebranding, in this blog.