Connecting Manufacturers with Disconnected Distributors Over the last five decades, the Indian FMCG market has grown by leaps and bounds. The fast-moving consumer goods (FMCG) segment is the fourth largest sector in India. With 12 mn grocery retail outlets, a million wholesalers and distributors, and a multitiered structure, the Indian grocery retail ecosystem is one of the […]
01 Sep
Leveraging Gamification to Motivate Distributor Sales Teams
Leveraging Gamification to Motivate Distributor Sales Teams On-ground sale is a big challenge for distributors. Field sales is a time-consuming process that is very difficult to track. Sales teams have to travel vast distances and talk to hundreds of people daily to meet sales targets. Driving sales and motivating sales teams in the field is […]