Shanu is the Senior Manager, Marketing at Botree Software
Maximizing Efficiency and Accuracy in Distribution with the Right Management Software Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Distribution management systems (DMS) are important tools for managing the distribution of goods, services, and information within a company or organization. They help to optimize the flow of their products from the… Continue reading Maximizing Efficiency and Accuracy in Distribution with the Right Management Software
Whats In India’s Hair Care Shopping List? The Indian hair care market consists of shampoo, hair oils, hair colours and dyes, and conditioners. Conditioners constitute 5.5% of this market Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp While Dove and L’oreal are the two dominant brands in India, they have… Continue reading Hair Care Market Segment in India
Addressing Asset Management Challenges Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Introduction To improve the visibility, quality, and serviceability of their products, CPG companies invest in placing different types of assets in the store. By investing in these assets, companies aim to gain market share and improve the quality… Continue reading Addressing Asset Management Challenges
What Kind of Detergent does India Prefer? The detergent market is divided by price and by usage. Over the last few years, different types of detergents, liquid, and powder have emerged that are specialized for machine wash or bucket wash. We looked at detergent sales by their usage and analyzed how brands have performed in… Continue reading Machine wash or Bucket Wash?
Different Types of Trade Promotions and Their Importance in CPG and FMCG. Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Introduction Van sales are an important part of the distribution network, and they’re also one of the most challenging. Ensuring that the right product and assortment reaches the right stores… Continue reading Challenges in Van Sales for Distributors and CPG manufacturers
Face Care Products and Brands in India The growth in the Facial care market is driven by larger customer awareness, rise in disposable income, change in lifestyle and global exposure to trends from different countries. Busy lifestyle, increasing commutes, pollution and anti-ageing are some of the reasons driving demand and growth of the segment. … Continue reading Face Care Market in India
Different Types of Trade Promotions and Their Importance in CPG and FMCG. Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Introduction Trade promotion is a critical component of the CPG supply chain. It’s an important method to Increase sales, create awareness, boost adoption and larger assortment for companies with distributors,… Continue reading Diferent Types of Trade Promotions and Their Importance in CPG and FMCG.
Connecting Manufacturers with Disconnected Distributors Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Over the last five decades, the Indian FMCG market has grown by leaps and bounds. The fast-moving consumer goods (FMCG) segment is the fourth largest sector in India. With 12 mn grocery retail outlets, a million wholesalers and distributors,… Continue reading Connecting Manufacturers with Disconnected Distributors
8 Ways to Improve Grocery Store Margins and Make Them More Profitable. Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Grocery and FMCG stores stock thousands of SKUs and unpackaged goods and are constantly looking for ways to improve profit margins. They are always trying to find better ways to… Continue reading 8 Ways to Improve Grocery Store Margins and Make them more Profitable.
Fabric Wash Brands and their Sales In India Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Over the last few decades, the Indian Fabric Wash segment has evolved significantly. The market has expanded from only fabric washing soaps to detergents and washing liquids designed for different kinds of fabrics and… Continue reading Fabric Wash Brands and their Sales Trends in India
