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General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

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August 22, 2025 No Comments

Introducing the AI-Driven Product Recommender to Maximize Basket Size at Every Outlet

We are thrilled to introduce our latest innovation, the Product Recommender, designed to transform the way businesses optimize their product offerings and enhance sales productivity.

Addressing Asset Management Challenges

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Overcoming Challenges in Asset Management and Tracking in CPG with Automated Solutions Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Introduction To improve the visibility, quality, and serviceability of their products, CPG companies invest in placing different types of assets in the store. By investing in these assets, companies aim… Continue reading Addressing Asset Management Challenges

Connecting Manufacturers with Disconnected Distributors

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Overcoming Distribution Challenges in the FMCG Market with distribution management software Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Over the last five decades, the Indian FMCG market has grown by leaps and bounds. The fast-moving consumer goods (FMCG) segment is the fourth largest sector in India. With 12 mn grocery… Continue reading Connecting Manufacturers with Disconnected Distributors

8 Ways to Improve Grocery Store Margins and Make them more Profitable.

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8 Ways to Improve Grocery Store Margins and Make Them More Profitable with Inventory Management Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Grocery and FMCG stores stock thousands of SKUs and unpackaged goods and are constantly looking for ways to improve profit margins. They are always trying to find… Continue reading 8 Ways to Improve Grocery Store Margins and Make them more Profitable.

Leveraging Gamification to Motivate Distributor Sales Teams

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Leveraging Gamification to Motivate Distributor Sales Teams Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp On-ground sale is a big challenge for distributors. Field sales is a time-consuming process that is very difficult to track. Sales teams have to travel vast distances and talk to hundreds of people daily to… Continue reading Leveraging Gamification to Motivate Distributor Sales Teams

Driving Visibility for FMCG Companies in Rural Markets

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Driving Visibility and Efficient Distribution for FMCG Companies in Rural Markets Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Rural consumption of FMCG products is growing faster than in the urban sector. Led by increasing incomes and higher aspiration levels the rural market is seeing a higher demand for branded… Continue reading Driving Visibility for FMCG Companies in Rural Markets

Driving In-store Growth with Technology and Data

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Transforming Retail with Sales Force Automation and Data Insights Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Challenges of Brick-and-Mortar Retail Stores Technology has changed the way brands are improving their presence in the store. Companies traditionally relied on teams and processes to ensure brand adherence and improve presence in… Continue reading Driving In-store Growth with Technology and Data

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General Trade vs. Modern Trade: Choosing the Right Channel for Your Business

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Category: Blog

Addressing Asset Management Challenges

Connecting Manufacturers with Disconnected Distributors

8 Ways to Improve Grocery Store Margins and Make them more Profitable.

Leveraging Gamification to Motivate Distributor Sales Teams

Driving Visibility for FMCG Companies in Rural Markets

Driving In-store Growth with Technology and Data

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