In the fast-paced world of distribution and sales management, having the right information at the right time is crucial. This month, we’re excited to roll out new enhancements in the Botree SFA application, designed to enhance visibility and provide real-time actionable insights that will boost your sales performance. Read on to discover how these features can help you elevate your sales team’s productivity, increase efficiency, and strengthen relationships with your retailers!

AI in FMCG: How AI is Transforming Your FMCG Sales and Field Operations
In the The Fast-Moving Consumer Goods (FMCG) to gain a competitive edge, companies must go beyond traditional selling. In this article, we will delve into why companies are doubling down on AI-powered SFA and how AI is transforming the future of field sales operations. We will also explore real-time use cases of AI in FMCG Sales, boosting efficiency and decision making.