Category: Sales Force Automation

In the fast-moving consumer goods (FMCG) industry, accurately tracking sales performance is crucial for making informed business decisions. One of the key strategies to boost sales is by setting clear sales targets with attractive incentives to motivate sales representatives. Sales target achievements are often calculated based on order data or invoice data. While both methods are widely used by leading consumer packaged goods (CPG) companies, tracking sales achievements against actual sales or invoice data has been identified as a more accurate and reliable measure.