Different Types of Trade Promotions and Their Importance in CPG and FMCG. Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Introduction Trade promotion is a critical component of the CPG supply chain. It’s an important method to Increase sales, create awareness, boost adoption and larger assortment for companies with distributors,… Continue reading Diferent Types of Trade Promotions and Their Importance in CPG and FMCG.
Connecting Manufacturers with Disconnected Distributors Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Over the last five decades, the Indian FMCG market has grown by leaps and bounds. The fast-moving consumer goods (FMCG) segment is the fourth largest sector in India. With 12 mn grocery retail outlets, a million wholesalers and distributors,… Continue reading Connecting Manufacturers with Disconnected Distributors
Leveraging Gamification to Motivate Distributor Sales Teams Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp On-ground sale is a big challenge for distributors. Field sales is a time-consuming process that is very difficult to track. Sales teams have to travel vast distances and talk to hundreds of people daily to… Continue reading Leveraging Gamification to Motivate Distributor Sales Teams
Driving Visibility for FMCG Companies in Rural Market Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Rural consumption of FMCG products is growing faster than in the urban sector. Led by increasing incomes and higher aspiration levels the rural market is seeing a higher demand for branded products. It… Continue reading Driving Visibility for FMCG Companies in Rural Markets
